Lexus’ Hoverboard is here

“There is no such thing as impossible, it’s just a matter of figuring out how,” – Haruhiko Tanahashi – Lexus Chief Engineer.

In the video we can see a professional skateboarder Ross McGouran re-mastering his abilities in order to conquer the hoverboard.

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According to Lexus, the hoverboard testing was recently completed at a specially-built “hoverpark” in Cubelles, Barcelona, Spain. The innovative, 11,5 kg, board is not available for purchase as it is only created for demonstration purposes.

Those who remember the hoverboard prank done by Tony Hawk in 2014, may ask themselves a question – does the Lexus hoverboard actually hover?

The answer is: It Does. Even above a small layer of water. I am sure Ross has felt like Jesus. At least for a second.



As explained by the Lexus team the hoverboard is using a magnetic levitation principle that is achieved by the use of liquid nitrogen that cools the superconductors to -197°C generating a magnetic field between the superconductors and permanent magnets mounted in the surface the board rides on. The innovation behind the technology is pretty impressive, although the given board can only “work” on the given surface.

Lexus team might have felt the pressure delivering the product now as the October 21st, 2015 is the official Back to the Future day, and according to the movie, we should be using electronics that talk and pretty much everything that flies, and the hoverboard has always been the most desired object of the movie fans.

Even tho it doesn’t seem like we will be seeing hoverboards on the streets anytime soon, Lexus “Amazing in Motion” publicity campaign has managed to attract a lot of attention from a very wide range of consumers. Let’s be honest we’d all enter a Lexus dealership office if they had offered a #hoverboardtestdrive.




Virtual Reality Music Videos trend: Fort Minor – Welcome

Today Mike Shinoda aka ‘Fort Minor’ released his new music video “Welcome” in 360-degrees after the 9 year break. (Has it really been that long? I am getting old )
This is a second major music video of the year, after Bjork’s Stonemilker released earlier this month, done with virtual reality in mind.

Virtual Reality technology has become a more accessible experience thanks to the likes of Oculus Rift and Google Cardboard.

The director of  “Welcome” Jeff Nicholas said “When you lock eyes with someone in VR it’s a different experience than when someone looks at the camera in a flat frame. Being able to explore how we can create empathy and a sense of community within this space, especially in relation to this song, was really inspiring.”

“Welcome” is a song about outcasts and not fitting in.


Like “Stonemilker”, “Welcome” makes you really feel welcome on the video shoot, giving you the posibility to discover things that could have been hidden to the eye, or even be the closest to interacting with your favourite artists during their creative process.

Surely we will see more of VR use in creative fields this year. As the spectators became more interested in participation, VR is here to help make any form of art a truly personal experience.