Virtual Reality Music Videos trend: Fort Minor – Welcome

Today Mike Shinoda aka ‘Fort Minor’ released his new music video “Welcome” in 360-degrees after the 9 year break. (Has it really been that long? I am getting old )
This is a second major music video of the year, after Bjork’s Stonemilker released earlier this month, done with virtual reality in mind.

Virtual Reality technology has become a more accessible experience thanks to the likes of Oculus Rift and Google Cardboard.

The director of  “Welcome” Jeff Nicholas said “When you lock eyes with someone in VR it’s a different experience than when someone looks at the camera in a flat frame. Being able to explore how we can create empathy and a sense of community within this space, especially in relation to this song, was really inspiring.”

“Welcome” is a song about outcasts and not fitting in.


Like “Stonemilker”, “Welcome” makes you really feel welcome on the video shoot, giving you the posibility to discover things that could have been hidden to the eye, or even be the closest to interacting with your favourite artists during their creative process.

Surely we will see more of VR use in creative fields this year. As the spectators became more interested in participation, VR is here to help make any form of art a truly personal experience.


‘Anamorphose’ Jewellery collection by Maison Margiela

“Anamorphosis is a distorted projection or perspective requiring the viewer to use special devices or occupy a specific vantage point to reconstitute the image.”

To truly see the whole picture you have to know where to be at the right moment.

‘Anamorphose’, the Maison’s latest collection of fine jewellery, inspired by the spontaneous beauty of ephemeral movement.

Anamorphic in its reversible deformation, change of perspective, where the jeweller becomes the final image. An impromptu swaying through time and space, almost imperceptible, subtly transforming a typical object, an elastic band, into a piece of fine jewellery. Anamorphosis takes place in this unique moment, a time between an object’s natural state and when it is frozen in time.

A flexible, infinite circle, bent to adapt to our scale. An anthropomorphic gesture. A random movement quickly becoming stable and a jewel that comes to be defined, understood, engraved in us like a footprint.

Sketched by hand, a moving body, giving meaning. The transformation changes a chance into a story.

The poetic minimalistic collection includes gold, diamond and ruby pieces that represent anamorphosis through rings, bracelets, necklaces and ear rings that make sense once they touch their owners body.

You can see the collection bellow.

Golden Pieces

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Maison Margiena_Anamorphose Jewellery_gold ring Maison Margiena_Anamorphose Jewellery_gold bracelet Maison Margiena_Anamorphose Jewellery_gold necklace Maison Margiena_Anamorphose Jewellery_gold ear rings

Diamond Pieces

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Ruby Pieces

Maison Margiena_Anamorphose Jewellery_ruby Maison Margiena_Anamorphose Jewellery_ruby ring

These pieces of jewellery truly represent unique moments frozen in time.

Fashion Meets Art Trend: Vans x Takashi Murakami

Vans Classic Slip-On shoes with the original waffle bottom slip on skate shoe have been a favourite of pretty much everyone, starting with skateboard-kids in1966 to becoming favourite of fashion style “birds” of today. 49 years after its launch they keep true to their moto “Forever imitated, never duplicated.”

This time Vans has teams with acclaimed Japanese contemporary artist Takashi Murakami for an eclectic collection for Vault by Vans.

Murakami is known and adored for his vibrant and fun paintings, as well as his immaculate sculptures and designs.

Murakami makes the Classic Slip-On – which happens to be his favourite Vans silhouette, the ones he wears in his studio every day – the focus of his next project.

Takashi Murakami x Vans

Takashi Murakami x Vans color

The Vault by Vans x Takashi Murakami collaboration does not stop with the footwear, it also brings us an artistic assortment of apparel and skate decks due to release in late June.

Fashion Meets Art Trend: Hermès Éditeur by Julio Le Parc

I love fashion and I LOVE art, so it feels like Christmas (even in mid-June) each time these two of my favourite things go together.

Few days ago the french luxury goods house Hermès has revealed its new, Fashion meets Art collaboration, Hermès Éditeur by Julio Le Parc.

Hermès Éditeur is a project started as a homage of Hermès creative director Pierre-Alexis Dumas, to his grandfather Robert Dumas, who started the brand’s scarf business in 1937.

Robert Dumas who was fascinated by innovative textile printing techniques, soon became passionate about creating designs and constantly searching for new arrangements and endless combinations of colours.

Today his grandson is creating fascinating collaboration with different artists who mainly work with color and its combinations.

4th edition of Hermès Éditeur presents us the work of the Argentina-born, France-based artist Julio Le Parc, who is a prominent figure in optic art, that has conducted extensive academic and artistic research of color since the 1960s.

“La Longue Marche” or The Path of Colour series present us with 60 varied designs across the brand’s timeless silk scarf.


Julio Le Parc for Hermes Julio Le Parc for Hermes2 Julio Le Parc for Hermes5 Julio Le Parc for Hermes4

The limited edition Julio Le Parc for Hermès Éditeur scarf collection costs approximately€7000 per piece, but if this seems like something out of your range (it definetely is out of mine) you can purchase the compilation book for €35, which seems much more possible for mortals like you and me.

Julio Le Parc for Hermes book

Older Role Model Trend

Late 2014 and 2015 so far has shown us a huge shift in the image of a role model.

“A role model is a person whose behavior, example, or success is or can be emulated by others, especially by younger people.” 

role model tv

People have gotten tired of conventional and often unnattainable beauty, of the chase for the perfect body and the eternal youth.

I remember how just few years ago, my mother was saying that all she sees in magazines and advertising are the young, slim girls promoting everything from yogurts to anti-aging creams. It definetely did not reflect what she, as a 40+ successful woman, wanted to identify with.

Finally these complains were heard, almost a decade later and 10000+ advertising campaigns with young girls after, we can see a shift in who and what can be emulated.

This season we can witness a huge industry trend for older women modelling in luxury ad campaigns.

But why did this happen you might ask?

Obviously the shift is focused on the financial success of the beauty business industry. These women represent the 50+ confident female consumers that know what they want BUT also have money to spend on their beauty and wellbeing. According to KPMG, two-thirds of all retail spending growth in the next 10 years will come from those aged 55 and over. This shows how important it is for brands to support these women in their journey for beauty, success and inner confidence.

The celebration of beauty and elegance of age,  are represented by the new, mature, role models like Daphne Selfe, Iris Apfel, Carmen Dell’Orefice, Linda Rodin, Jessica Lange and more.

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Linda Rodin for The Row

In 2015 the 93-year-old Iris Apfel has not only rocked few fashion campaigns starring alongside 22-year-old Karlie Kloss for Kate Spade and 18-year-old Tavi Gevinson for Alexis Bittar, but has also become the star of Albert Maysles last documentary “Iris”.


Iris Apfel in “Iris”.                                                  Iris Apfel and Karlie Kloss for Kate Spade

Younger niche brands have also picked up on this trend, like the Berlin based brand UY whose last campaign was built on the idea of timeless, ageless, seasonless garments both for him and her, represented by the goregeous older models.

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UY Berlin

Rag and Bone has also pleasantly surprised us by replacing the usual runway show for their fall 2015 collection with a short film starring a 67-year-old Russian ballet dancer Mikhail Baryshnikov alongside with the 26-year-old contemporary dancer Lil Buck. According to the Rag & Bone designers David Neville and Marcus Wainwright “runway shows don’t resonate with the regular guy.


In the film industry this trend can be seen in the success of Tilda Swinton, Helen Mirren, Charlotte Rampling, Julianne Moore, Meryl Streep and many more women whose confidence, graceful aging and maturity has proven to be extremely seductive even for the industry where women still lie about their age in order to get the roles.

These are just few examples of this new and exciting trend that I believe is here to stay.

As an afterword I would like to mention that in many Eastern countries aging has never been shameful, on the contrary it gave older people respect as they were perceived as bearers of knowledge and experience. And now for the first time Western culture is finally going the same direction.


i-D Magazine anniversary covers

i-D magazine definetely knows how to celebrate its 35th anniversary in style.

First we were revealed 18 different covers shot by a famous British photographer Alasdair McLellan featuring the established and emerging names in the fashion scene such as Kate Moss, Daria Werbowy and Natalie Westling, doing the signature i-D wink.

“To mark i-D’s 35-year history, we bring you what the magazine does best: a celebration of people, personalities and ideas from across the globe.”

Fans and collectors were tearing apart choosing the covers (I’m sure someone didn’t have to choose, but us mortals with limited budgets and rents to pay had to spend awhile deciding).

After the decisions were done i-D has surprised us once again.


They have asked 11 of the most famous designers to join the party by creating their own special covers. We can see a selfie inspired Alexander Wang cover, Choupette inspired cover by (of course!) Karl Lagerfeld, collage covers by Raf Simons and Riccardo Tisci for Givenchy, lemon face emoji by Phoebe Philo and more! Each version will be available in a limited run at Dover Street Market, colette, 10 Corso Como, SOTO Berlin, Palace and Supreme stores.

i-d-magazine-35th-anniversary-covers-christopher-kane-1260x803 i-d-magazine-35th-anniversary-covers-givenchy-1260x803 i-d-magazine-35th-anniversary-covers-jeremy-scott-moschino-960x611 i-d-magazine-35th-anniversary-covers-karl-lagerfeld-1260x803 i-d-magazine-35th-anniversary-covers-phoebe-philo-1260x803i-d-magazine-35th-anniversary-covers-alexander-wang-balenciaga-1260x803

18 models + 11 designers = 29 collectible items presented by i-D in little over 2 weeks.

I have a feeling we are still missing 6 more surprise covers to get to 35 pieces marking their 35th anniversary. Hope it will be the Art edition.

I guess we will find out soon.

Stay tuned!

Star Designer Collaborations

2PS  A new day and a new star designer collaboration kicks in. Designers collaborate with fast fashion retail brands (h&m everyone! *I have started saving money for Balmain for h&m from the second I heard the news), cosmetics and of course perfumes. I am sure you are already used to hearing about the M.A.C‘s collaborations with pretty much anyone and their latest star collaboration was with the 13-year old American brand Proenza Schouler, a creative duo of Jack McCollough and Lazaro Hernandez, launching Proenza Schouler x M.A.C. I guess the process and the outcome were so exciting that few days ago PS anounced their new beauty collaboration, this time with the beauty giant L’Oreal.

“We are incredibly excited to embark on this new adventure with L’Oréal,” the designers said. “Working on a fragrance has always been a dream of ours, and we could not have imagined that one day we would be given the chance to do so with the world leaders in the field. We look forward to translating our visual aesthetic into the subtle and highly emotional world of scent,”

As the style of Proenza Schoulers collection can be called a creative and emotional collision, I was curious to know how they work and maybe what to expect from their new fragrance. When asked on how their creative process functions Hernandez replied:

 “Last season, Jack and I went to the Seychelles, and it was even before that that Jack was feeling kind of Hawaiian prints and surfy and kind of colorful. And then I was sort of feeling kind of like this proper, neoconservative Jackie O.–y kind of stuff. I knew that that was dorky, but that was why I liked it. But then Jack was still into this whole sort of surfy thing. So we sort of, like, brought those two worlds together. And then we were in Africa, in the Seychelles, and that was kind of an inspiration. But it was those two worlds coming together. If either of us had gone independently in our own direction without having the other side . . .”

Sound like fun! Can’t wait to see or rather smell their creative collision with L’Oreal!