Today Mike Shinoda aka ‘Fort Minor’ released his new music video “Welcome” in 360-degrees after the 9 year break. (Has it really been that long? I am getting old )
This is a second major music video of the year, after Bjork’s Stonemilker released earlier this month, done with virtual reality in mind.
The director of “Welcome” Jeff Nicholas said “When you lock eyes with someone in VR it’s a different experience than when someone looks at the camera in a flat frame. Being able to explore how we can create empathy and a sense of community within this space, especially in relation to this song, was really inspiring.”
“Welcome” is a song about outcasts and not fitting in.
Like “Stonemilker”, “Welcome” makes you really feel welcome on the video shoot, giving you the posibility to discover things that could have been hidden to the eye, or even be the closest to interacting with your favourite artists during their creative process.
Surely we will see more of VR use in creative fields this year. As the spectators became more interested in participation, VR is here to help make any form of art a truly personal experience.